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Monthly Social Media

Monthly Creative

Monthly Social Media

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Monthly Social Media

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Why is video so important?

- People are watching more video than ever: In 2023, the average person watched 17 hours of online video per week, a significant increase from previous years.
- Video content is more engaging: Viewers retain 95% of a message when it's delivered through video, compared to only 10% when reading it in text form.
- Improves conversion rates: Adding a video to a landing page can increase conversions by 80% or more, as videos help clarify a product's value and create emotional connections with potential customers.
- Video boosts purchase intent: 72% of customers say that they prefer learning about a product or service through video, and 64% are more likely to buy a product after watching a video.
- Video dominates social media: Video content generates 1200% more shares than text and images combined. It's a key driver of engagement and brand awareness on platforms like Facebook, Instagram, LinkedIn, and TikTok.
- Short-form videos are thriving: Platforms like TikTok, Instagram Reels, and YouTube Shorts are driving growth with videos under 60 seconds. Businesses using short-form videos report higher engagement rates than those focusing on static content.
- Boosts search rankings: Having video on your website can increase your chances of ranking on the first page of Google by 53 times, thanks to video’s impact on dwell time and engagement.
- Increases website traffic: 84% of marketers say that video has helped them generate more website traffic, and it keeps visitors on the page longer.
- Humanizes the brand: 93% of brands say video has helped them attract new customers by building trust, as it offers a more authentic, engaging way to communicate with potential clients.
- Explainer videos aid understanding: 94% of marketers say explainer videos have helped increase customer understanding of their product or service.

Monthly Creative | OneAway Studios LLC

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