- People are watching more video than ever: In 2023, the average person watched 17 hours of online video per week, a significant increase from previous years.
- Video content is more engaging: Viewers retain 95% of a message when it's delivered through video, compared to only 10% when reading it in text form.
- Improves conversion rates: Adding a video to a landing page can increase conversions by 80% or more, as videos help clarify a product's value and create emotional connections with potential customers.
- Video boosts purchase intent: 72% of customers say that they prefer learning about a product or service through video, and 64% are more likely to buy a product after watching a video.
- Video dominates social media: Video content generates 1200% more shares than text and images combined. It's a key driver of engagement and brand awareness on platforms like Facebook, Instagram, LinkedIn, and TikTok.
- Short-form videos are thriving: Platforms like TikTok, Instagram Reels, and YouTube Shorts are driving growth with videos under 60 seconds. Businesses using short-form videos report higher engagement rates than those focusing on static content.
- Boosts search rankings: Having video on your website can increase your chances of ranking on the first page of Google by 53 times, thanks to video’s impact on dwell time and engagement.
- Increases website traffic: 84% of marketers say that video has helped them generate more website traffic, and it keeps visitors on the page longer.
- Humanizes the brand: 93% of brands say video has helped them attract new customers by building trust, as it offers a more authentic, engaging way to communicate with potential clients.
- Explainer videos aid understanding: 94% of marketers say explainer videos have helped increase customer understanding of their product or service.

Why is video so important?

Monthly Creative | OneAway Studios LLC

Why is video so important?

1.) Increased Engagement

2.) Higher Conversion and Sales

3.) Preferred Content On Social Media

4.) SEO and Online Visibility

5.) Builds Trust and Credibility

Monthly Creative | OneAway Studios LLC